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MINX Footwear offers distinct and exclusive designer wear for the fun, feminine individual who can be either overtly or quietly confident, adventurous and loyal.


MINX was established in 2000 and since then the New Zealand grown brand with a global presence has grown exponentially to include accessories.

MINX director and designer extraordinaire, Cushla (Cush) Reed, is all about creating style statements that express a woman’s individuality. Shaped by a handmade shoe heritage, the talented visionary grew up working in her family shoe factory near Wellington.


Cushla is a rare breed in today’s footwear industry as she still hand sketches every design and is involved in day to day operations. Cush enjoys giving back where she can and works with several charities directly or via her nationwide retailer network.

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